A Beautifully Simple Customer Value Model and Its Questions

A friend just showed me this incredibly simple customer value model he built for his company:

Continue Reading

Defining Datagasms

butterflies

Here’s a definition that should immediately go into all the marketing slang dictionaries: datagasm (da·ta·gasm) /ˈdatəˌgazəm/ Noun: A climax of analytical excitement, characterized by pleasure centered in the left brain and accompanied by an outpour of actionable insights.

Continue reading...

The Magic of Optimizing for the Search Value Chain: Tying the Knots

value_chain_4_featured

User intent. The right offer. The right landing page. The right follow-up strategy. The only way to tie all of this together and reach search value chain nirvana is with a sound plan. Here’s the simple template I like to use …

Continue reading...

The Truth is in the Dataset

truth

In most cases, today, the data is there to tell us what’s wrong. To warn us on time. To tell us exactly where the challenge is. Sometimes we need to dig deeper. Do voice of customer research. Do competitive analysis. But the data is almost always there, ready to tell us the truth … if [...]

Continue reading...

The Magic of Optimizing for the Search Value Chain: Search and Email Making Babies

value_chain_featured

If your tactical goal for select keywords is lead generation, instead of going for the immediate sale (as outlined in part 2 of The Magic of Optimizing for the Search Value Chain), there’s still one mission critical element left to master: the email follow-up. But here’s the challenge: The best way to capture leads using [...]

Continue reading...